Organic Marketing vs Paid Marketing: What Every Small Business Should Know When it comes to growing your business online, there are two major paths: organic marketing and paid marketing . Each plays a unique role in how customers discover, trust, and contact your business. The key is understanding the difference — and where your marketing dollars are actually working. What Is Organic Marketing? Organic marketing is all about building your presence naturally across the web so customers can find you without ads . It includes: Search engine optimization (SEO) High-quality website content Google Business Profile optimization Blogging and link building Social media posts Online reviews and citations Instead of paying every time someone clicks, organic strategies help you rank higher on Google for the long term. If your content is strong, Google will keep sending traffic to your site — 24 hours a day — without you paying for every visitor . Organic marketing ...
Organic Marketing vs Paid Marketing: What Every Small Business Should Know When it comes to growing your business online, there are two major paths: organic marketing and paid marketing . Each plays a unique role in how customers discover, trust, and contact your business. The key is understanding the difference — and where your marketing dollars are actually working. What Is Organic Marketing? Organic marketing is all about building your presence naturally across the web so customers can find you without ads . It includes: Search engine optimization (SEO) High-quality website content Google Business Profile optimization Blogging and link building Social media posts Online reviews and citations Instead of paying every time someone clicks, organic strategies help you rank higher on Google for the long term. If your content is strong, Google will keep sending traffic to your site — 24 hours a day — without you paying for every visitor . Organic marketing ...